Privacy Policy

Effective Date: January 1, 2024
Last Updated: December 19, 2024

1. Introduction

This Privacy Policy describes how our Marketing and Development agency ("Company," "we," "us," or "our") collects, uses, protects, and shares information about you when you use our services, visit our website, or otherwise interact with us ("Services"). This policy applies to all users of our Services ("you," "your," or "Client").

We are committed to protecting your privacy and ensuring transparency about our data practices. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you provide directly to us, including:

Contact Information: Name, email address, phone number, mailing address
Business Information: Company name, industry, business description, website URL
Account Information: Username, password, and other account credentials
Communication Data: Messages, feedback, and correspondence with us
Project Information: Content, materials, and specifications for your projects
Payment Information: Billing address and payment method details (processed securely through third-party processors)

2.2 Information We Collect Automatically

When you use our Services, we automatically collect:

Usage Data: Pages visited, time spent, features used, and user interactions
Device Information: IP address, browser type, operating system, device identifiers
Location Data: General geographic location based on IP address
Cookies and Tracking: Data collected through cookies, web beacons, and similar technologies
Log Data: Server logs, error reports, and security events

2.3 Information from Third Parties

We may collect information from third-party sources, including:

Social Media Platforms: Profile information when you connect social accounts
Business Partners: Contact information from referral partners
Public Sources: Publicly available business information and directories
Service Providers: Analytics, advertising, and other service providers
Client Systems: Data accessed through integrations and APIs with client consent

3. How We Use Your Information

3.1 Service Provision

We use your information to:

Provide, maintain, and improve our marketing and development services
Process transactions and manage billing
Communicate with you about your projects and services
Provide customer support and respond to inquiries
Deliver requested content, updates, and notifications

3.2 Business Operations

We use your information for:

Account Management: Creating and managing your account
Project Management: Planning, executing, and delivering projects
Quality Assurance: Monitoring and improving service quality
Legal Compliance: Meeting legal and regulatory requirements
Business Analysis: Understanding usage patterns and business trends

3.3 Marketing and Communications

With your consent, we may use your information to:

Send marketing communications and promotional materials
Provide information about new services and features
Invite you to events, webinars, and other activities
Conduct surveys and gather feedback
Personalize your experience with our Services

3.4 Legal and Security Purposes

We may use your information to:

Protect against fraud, abuse, and security threats
Investigate and respond to legal claims
Comply with legal obligations and law enforcement requests
Enforce our terms of service and other agreements
Protect our rights, property, and safety

4.1 Service Providers

We share information with trusted third-party service providers who assist us in:

Technology Services: Hosting, cloud storage, and software tools
Payment Processing: Secure payment and billing services
Analytics and Marketing: Website analytics and marketing platforms
Communication Tools: Email, messaging, and collaboration platforms
Professional Services: Legal, accounting, and consulting services

4.2 Business Transfers

We may share information in connection with:

Mergers, acquisitions, or sales of assets
Bankruptcy or insolvency proceedings
Business restructuring or reorganization
Due diligence processes with potential buyers

4.3 Legal Requirements

We may disclose information when required by law or to:

Respond to subpoenas, court orders, or legal processes
Cooperate with law enforcement investigations
Protect against legal liability
Enforce our legal rights and agreements
Protect public safety and security

We may share information with your explicit consent for:

Marketing partnerships and co-branded services
Integration with third-party platforms and services
Participation in industry events and case studies
Testimonials and promotional materials

5. Data Security and Protection

5.1 Security Measures

We implement comprehensive security measures including:

Encryption: Data encryption in transit and at rest
Access Controls: Role-based access and authentication systems
Network Security: Firewalls, intrusion detection, and monitoring
Regular Audits: Security assessments and vulnerability testing
Employee Training: Privacy and security awareness programs

5.2 Data Breach Response

In the event of a data breach, we will:

Immediately investigate and contain the incident
Assess the scope and impact of the breach
Notify affected individuals and authorities as required by law
Take corrective actions to prevent future incidents
Provide regular updates on the incident response

5.3 Limitations

While we implement strong security measures, no system is completely secure. We cannot guarantee absolute security and are not responsible for unauthorized access by third parties or acts beyond our reasonable control.

6. Your Privacy Rights

6.1 Access and Portability

You have the right to:

Access your personal information in our possession
Receive a copy of your data in a portable format
Request information about how your data is processed
Obtain details about data sharing and recipients

6.2 Correction and Updates

You may:

Correct inaccurate or incomplete information
Update your contact and account information
Modify your communication preferences
Request data quality improvements

6.3 Deletion and Restriction

You can request to:

Delete your personal information (subject to legal retention requirements)
Restrict processing for specific purposes
Object to certain types of data processing
Withdraw consent for voluntary data collection

6.4 Communication Preferences

You can control:

Marketing email subscriptions
Notification settings and preferences
Communication frequency and channels
Participation in surveys and research

7. Cookies and Tracking Technologies

7.1 Types of Cookies

We use various types of cookies:

Essential Cookies: Required for basic website functionality
Performance Cookies: Analytics and usage measurement
Functional Cookies: Enhanced features and personalization
Marketing Cookies: Advertising and promotional content

You can manage cookies through:

Browser settings and preferences
Third-party opt-out tools and services
Our cookie preference center
Direct communication with our support team

7.3 Third-Party Tracking

We use third-party analytics and advertising services that may track your activity across websites. These services have their own privacy policies and opt-out mechanisms.

8. International Data Transfers

8.1 Cross-Border Processing

We may transfer your information to countries other than your own for:

Cloud storage and computing services
Customer support and service delivery
Business operations and administration
Legal compliance and regulatory requirements

8.2 Transfer Safeguards

For international transfers, we implement appropriate safeguards including:

Standard contractual clauses
Adequacy decisions by regulatory authorities
Binding corporate rules
Certification schemes and codes of conduct

9. Data Retention

9.1 Retention Periods

We retain information for different periods based on:

Account Information: Duration of business relationship plus 7 years
Project Data: Project completion plus 5 years
Communication Records: 3 years from last interaction
Marketing Data: Until consent is withdrawn or 2 years of inactivity
Legal and Compliance Data: As required by applicable laws

9.2 Deletion Process

When retention periods expire, we:

Securely delete or anonymize personal information
Remove data from active systems and backups
Maintain deletion logs for audit purposes
Provide confirmation of deletion upon request

10. Children's Privacy

Our Services are not directed to children under 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it immediately. Parents and guardians should contact us if they believe a child has provided personal information.

11. Regional Privacy Laws

For EU residents, we provide additional rights under GDPR including:

Lawful basis for processing
Data protection officer contact information
Right to lodge complaints with supervisory authorities
Specific consent mechanisms for sensitive data

11.2 CCPA (California)

For California residents, we provide rights under CCPA including:

Right to know about personal information collection
Right to delete personal information
Right to opt-out of personal information sales
Right to non-discrimination for exercising privacy rights

11.3 Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate, including but not limited to PIPEDA (Canada), LGPD (Brazil), and other regional regulations.

12. Third-Party Services

12.1 Service Integrations

Our Services may integrate with third-party platforms and services, including:

Social media platforms (Facebook, LinkedIn, Twitter)
Analytics services (Google Analytics, Adobe Analytics)
Marketing platforms (HubSpot, Mailchimp, Salesforce)
Cloud services (AWS, Google Cloud, Microsoft Azure)
Payment processors (Stripe, PayPal, Square)

12.2 Third-Party Policies

These third-party services have their own privacy policies and terms of service. We encourage you to review their policies before connecting or sharing information.

13. Privacy Policy Updates

13.1 Notification of Changes

We may update this Privacy Policy from time to time. We will notify you of material changes by:

Posting updates on our website
Sending email notifications to registered users
Providing in-app notifications
Updating the "Last Modified" date

13.2 Continued Use

Your continued use of our Services after policy updates constitutes acceptance of the revised terms. If you do not agree with changes, please discontinue use of our Services.

14. Contact Information

14.1 Privacy Inquiries

For questions about this Privacy Policy or our privacy practices, contact us at:

8media Privacy Team
Email: privacy@8media.io

14.2 Data Protection Officer

For GDPR-related inquiries, contact our Data Protection Officer: Email: dpo@8media.io

14.3 Response Time

We will respond to privacy-related inquiries within:

30 days for general inquiries
1 month for GDPR requests (with possible 2-month extension)
45 days for CCPA requests (with possible 45-day extension)

This Privacy Policy is effective as of the date first written above and will remain in effect until modified in accordance with the provisions herein.